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Le monde de l'impression de production ne fera jamais l'objet du même type d'attention que d'autres secteurs technologiques, tels que l'intelligence artificielle (IA) et l'Internet des objets (IoT), mais il continue d'évoluer en tant qu'outil de communication efficace.
Nous avons connu l'une de nos plus grandes réussites en matière de logiciels avec l'un de nos clients, L'Oréal, à l'occasion d'une campagne en ligne interne menée avec notre plate-forme d'automatisation du marketing, Markomi. Bien évidemment, l'impression est cruciale pour attirer l'attention des consommateurs. Mais les capacités logicielles permettent de définir, de segmenter, de programmer et de suivre les campagnes marketing multimédias (comme celles du géant mondial des cosmétiques) avec, également, des applications d'impression.
La croissance du commerce électronique est sans aucun doute une tendance déterminante de la croissance continue de la production numérique d'emballages et d'étiquettes, qui aura des effets considérables sur les imprimeurs commerciaux. Ils doivent notamment être capables de réagir rapidement et de concevoir des designs d'emballage spécifiques au commerce électronique, qui répondent aux défis inhérents à la distribution postale plutôt qu'à ceux de la vente au détail. Le contrôle des versions et la personnalisation sont également en plein essor.
Et, dans l'ensemble, l'embellissement rend les produits plus attrayants : plus les individus se concentrent sur un objet, plus ils sont susceptibles de le choisir et de le préférer à d'autres. [10] Soucieux de faire bénéficier les clients d'une approche de partenariat à source unique, nous continuons à renforcer notre partenariat avec MGI Digital Technology (MGI).
Trois aspects importants sont à noter en matière d'impression : La COVID-19: comme accélérateur de progrès, La durabilité: comme valeur recherchée dans l'imprimé, L'embellissement: comme stimulant de la croissance
About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leader in print transformation’. Konica Minolta has been a Microsoft Global Managed Partner since 2021.
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.
The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta is listed among “2021 Global 100 Most Sustainable Corporations in the World” and received the highest level in EcoVadis Sustainability Ratings.
For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021’ from Keypoint Intelligence.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 9,000 employees (as of April 2021), Konica Minolta Europe earned net sales of over 1.9 billion in financial year 2020/2021.
For more information, please visit https://www.konicaminolta.be/fr-be/news-fr and follow Konica Minolta on Facebook, YouTube and LinkedIn.
Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
Expert Corporate Communications
15 mars 2024
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